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Adidas Superstar 80s New Bold W Black/White - CQ2365

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Regular Price: $130.00

Special Price $88.00

Availability: In stock

Short Description

Core Black/Core Black/Off White

Regular Price: $130.00

Special Price $88.00

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Coupon Code NEWOFF5

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30 Days Money Back

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M.C., a rap group that refused to conform to pop standards by deciding that they would dress on stage the way they dressed on the streets. The trio was most notable for wearing the Superstars without any laces and pushing the tongue of the shoe out, imitating the fashion inside a prison. The Superstar received a lot of promotion from the rap group as they went out on tours across the US, increasing Adidas' sales on the Superstar shoe. Responding to an anti-sneaker rap song by Jerrald Deas called Felon Sneakers, the trio released a song of their own called My Adidas in 1986. The song paid tribute to the Superstar shoe, and attempted to flip the stereotype of the 'b-boy'. Many years later, Adidas eventually signed an advertising deal with the group for 1 million dollars after realizing how much promotion their product received from the trio. The deal made between Run-D.M.C. and Adidas was the first endorsement deal between hip-hop artists and a major corporation, and a Run-D.M.C. endorsed the line of clothing from Adidas was subsequently released. Check out our huge range of Adidas Superstars here on our Adidas Superstar übersicht

Upper: Leather, textile
Sole: rubber
Style: Casual, Retro, Low
Lining: textile
Innersole: textile

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